Bally Gaming and Systems Launches Power Winners(TM) for Slots Lovers
Bally Gaming and Systems, a business unit of Alliance Gaming Corporation, recently publicized that Borgata Hotel Casino and Spa in Atlantic City has launched Bally Power Winners(TM), a product from the Bally Power Bonusing(TM) technology suite, and has ordered the installation of iVIEW interactive touch-screen displays on over 4,000 of the facility's slot machines.
Bally Power Winners is marketed under The PowerPrize Jackpot brand. It enables the Borgata resort to provide gamblers holding a My Borgata card with an opportunity to hit an enormous progressive slots jackpot. The Bally Power Winners product is one of the winners in the Best Consumer Service Technology category of the 2005 Global Gaming Business Gaming & Technology Awards.
Larry Mullin, COO of Borgata, was quoted as saying, “We've been live with The PowerPrize Jackpot for a couple of weeks now and what was already one of the most energetic slot floors in the country has been noticeably boosted by this Bally technology. [...] To be the first casino on the East Coast to offer this bonusing excitement to our players further reinforces our leadership position as a technology-driven resort that gives our players added benefits and enhanced customer service.”
Additional information on Bally Gaming and Systems is available at http://www.BallyGaming.com.
